Sean Parker, the founder of Napster, first President of Facebook, and co-founder of other companies like Plaxo is quoted as saying:
Part of the challenge of being an entrepreneur, if you're going for a really huge opportunity, is trying to find problems that aren't quite on the radar yet and try to solve those.
I saw this posted by someone on twitter the other day and it started me thinking.about my own experiences and challenges. I would add to this and say that
Another challenge of being an entrepreneur, is trying to articulate the vision for a big opportunity, or solution to a problem to others that isn't obvious or on their radar yet.
I've experienced this many times over the years. Early in my career it was virtual reality, then it was real-time 3D and massively multiplayer online role-playing games. I can't even count the number of times I was told things like "people will never use their credit card to pay for anything on the internet" or "you can't do real-time 3D on a PC, certainly not over the internet". More recently it was things like "people won't want to download software to their phones", "augmented reality is just a gimmick, there is no practical use for it", and "why would anyone share information about themselves on the web?".
Big opportunities aren't always obvious and technology, especially something new, isn't always easy to explain or make the case that there will be a market and demand for it.
It can be frustrating to see the solution to a problem, or a different (and better) approach to something that already exists, and try to get others to understand what you are talking about. It is worth sticking to it though...as an entrepreneur you will eventually find people that understand and are believers. Keep refining your pitch, simplify things, and focus on the essentials. You will eventually find the right team and investors, and then it is up to you to bring it to life.