Future Vision

Future Vision 2012: Augmented Reality Predictions

Within three years (in time for ISMAR 2012), which is either a very short period of time or an eternity, depending on your point of view, I predict the following:

* 1 Million wearable displays, with transparent lenses, reasonable field of view, integrated accelerometers, and possibly a high-bandwidth short distance wireless connection, sold on the commercial market.

* Market generating more than $1B in revenues

* Vuzix currently the best positioned to deliver technology and products to the commercial market.

* Vuzix, Microvision, and Lumus Optical the current leaders in wearable display technology

* Companies like Sony, Apple, and others will have branded versions of their own. Probably with licensed display tech, or the fruit (ha! apples) of their own R&D.

* There will be at least one terrorist attack that has used mobile augmented reality for planning, practice, and execution.

* Marketing, Advertising, and Entertainment will be the early industry leaders to adopt and monetize augmented reality. More practical uses in visualization, training, education, medical, manufacturing, etc. will follow closely, but take longer for adoption as some technology requirements will be more stringent.

* The problem with visual tracking, registration, and orthorectification will be solved within the next 18 months, if not sooner.

* North America will continue to lag behind Asia and Europe. Early market dominance (in terms of mindshare and branding/exposure) will be led by Europe. Asia (particularly South Korea, Japan, and China) will be the quickest markets to adopt and monetize AR. North America will continue to be insular, inward looking, and still lagging behind.

* In general it will take North American venture capitalists and institutional investors at least another 18 months to wake up and engage fully. In the meantime…

* within the next 12 months, a flurry of augmented reality startups will come out of the woodwork in Silicon Valley, and will likely be overfunded startups looking to make a quick dollar and a fast exit. The majority of these will not have a clear strategy, vision, or technology, and will ultimately die a slow death. The early attempts will be on trying to leverage Web 2.0 and Social Networking into Augmented Reality, but this is backwards. Anyone trying to augment web sites or facebook is missing the point entirely.

* The first major VC funding of a augmented reality startup, of at least $5M USD will occur in the next 6 to 9 months.

* The “big boys” will continue pouring more money into internal projects and R&D, focusing on key technology areas, preferring to acquire companies with a broader focus, market share, and applications.

* By 2011, augmented reality will be a target rich environment for acquisitions, and some of the valuations will be staggering.

* Mobile devices combined with wearable displays will prove to be the ultimate combination for the full potential of augmented reality.

* A huge shift in advertising dollars will have a measurable impact on traditional channels, such as print, broadcast, and web. The mobile device already has broader and deeper market penetration, with more information about the user possible. AR will be the method to leverage this the most.

* In 12-18 months, Governments will begin to wake up to the real benefits, implications, and risks of mass-market mobile augmented reality in terms of national security, defense, intelligence, law enforcement, privacy, intellectual property, and so forth. Questions and concerns we have now with the internet, virtual worlds, and social networking will pale in comparison and are merely foreshadowing the future.

* The IPhone will not be the king of the hill. However, Apple will eventually open up their API and quit stalling AR innovation. I also predict their attempt to patent a grossly broad invention of augmented reality on a mobile device will be rejected, or at least suffer significant paring down.

* Mobile Augmented Reality will likely be a contributing factor to economic recovery with the creation of wealth (revenues), new industries, many new companies and jobs, as well as entirely new professions. Artists, designers, developers, educators, trainers, interior decorators, architects, and others will all find new opportunities and job titles.

* Augmented Reality will possibly be rebranded as something else, likely based on the product name of something. This sort of thing has happened in the past where a product has become synonymous with a brand (Xerox, Kleenex, etc.)

* Augmented Reality content (virtual objects) will be referred to as Holograms by the general public, changing the definition of the word. [Personally, I’d prefer to call them holons]

* Early standards, protocols, and methods of ineroperablity will emerge in the next 12 months, but will be radically different in 36. The “best practice” now is to use off the shelf where possible for speed of development, followed by new ones that are designed from scratch for AR and context, relevance, time, and space (location).

* Also within 36 months, early “holographic” interfaces will be experimented with, the industry will finally develop its own lexicon, and there will be much discussion and prototypes for a system of 3D icons (iconographs?) that will eventually become a visual standard for representing different types of data and information in augmented space.

* Tight registration and body tracking from any angle will also be accomplished, enabling users to anchor 3D objects such as clothing, armor, rabbit ears, masks, and animated textures/tattoos to themselves. The Cosplay, Furry, Trek, D&D, and SCA nerds will spend more money on this than the height of the Magic the Gathering industry.

*Virtual pets will be phenemonally successful and will likely be THE christmas gift in 2012. Due to the glasses, and full visual tracking, users will have a Denno Coil type of experience, where the pets can follow them around, interact with other pets, and do all sorts of fun things. Next-generations of this will evolve into “best friends” which will effectively be intelligent agents with limited voice recognition and a host of functionality. Yes, the porn industry will be all over this. As will the Otaku nerds wanting an anime girlfriend.

* Destination experiences, such as Las Vegas hotels, concert halls, sports stadiums, museums, and so forth will all be highly augmented to some degree or another, starting from content and services tied to the location with useful visualizations, to full-on 3D stuff all over the place. It is questionable at this time whether this will be an amazing experience, or if another few years are needed for better implementation, higher standards and interactivity, and adoption.

* Telcos will be at risk of being marginalized.

* AR in the medical field, both practice and research, will establish itself as useful. It will take more time to become necessary.

* A whole subculture of artists, both traditional and urban (grafitti) will begin to assert itself within 18 to 24 months, experimenting and provoking with hidden AR art.

* Branding wars, over what is linked to the brands of major companies, will begin. Overlays based on image (logo) recognition have the potential to be greatly misused.

* Government use of augmented reality will call many things into question. Of particular concern are submlinal messages or other methods of influencing people based on biometric sensors, and other feedback data, combined with visual and auditory cues and triggers.

* The mobile device will have completely replaced the wallet in some countries, and will begin to make inroads in western countries.

* The vision of Dream Park (albeit in a slightly different manner) will begin to be realized as the technology matures and the game industry embraces the cutting edge of mobile AR.

* Telepresence, using life sized avatars in remote locations, will become useful, and not be a gimmick.

* The mass media will completely FAIL when describing augmented reality.

* Some venture capitalists still won’t get it and will wonder why it takes more than $50k to build a company when you could just create a facebook widget or a basic iphone app for the same amount. Further, they will still think this is all a game because it has 3D in it.

* User generated content will dominate.

* No, still no AR contact lenses. Maybe 2018-2020. No mind reading devices either.

* The first major mass market augmented reality April Fools joke will occur on April 1st, 2012

* It will take longer than 3 years for AR to become ubiquitous in education, medicine, and therapy, although early experimental applications and research will gain a lot of ground.

* There will still be no singularity, neither will the internet become self-aware, although a famous celebrity or politician will take credit for inventing augmented reality.

* Bruce Sterling will likely comment on his blog about what I have written here.

My name will still be Robert Rice, and construction on my evil overlord lair will be nearing completion. All your augmented reality will belong to me. Or google.


[* Seriously. You MUST watch Denno Coil. The whole thing. In Japanese with Subtitles. Right now. If you haven’t seen this, you shouldn’t even be in this industry.]

Praevisio: Future Vision

I just put up a massive post on its own section called Augmented Vision and the Decade of Ubiquity.

Here is an excerpt:

2010 to 2020 will become The Decade of Ubiquity. Not only will Level 3 become a reality, but the advent of this will spawn entirely new industries, professions, and hundreds of thousands of jobs. The impact of L3 will be equal to or greater than the effect of the Internet and the Web combined. Nearly every industry will change in some way, and L3 technologies will have a dramatic effect on our day to day lives, jobs, education, entertainment, culture, politics, society, and so on. Even newspapers will evolve and reinvent themselves. Today’s web designers and artists will become holoscape designers…

I wanted this to stand alone as it is a bit too long for a regular blog post (yes, I know I’m normally long-winded anyway), and to make it a bit easier to find (click on the nav bar up top where it says “Future Vision”).

I didn’t edit it much, so it might read like a stream of consciousness. That is ok, as it is meant as a way for me to share what I am thinking and give you a forum for your own replies and thoughts.

I might extend this later with specific examples of augmented reality in the future as it has the potential to be in various industries and fields, but for now, it is what it is.


Microsoft's Office Labs Future Vision Montage

The guys over at Microsoft Office Labs are earning their paychecks as far as thinking about the future and what we should be looking forward to.

Check out this kick ass video montage (mostly conceptual of course) that addresses the question: “How will emerging technology improve our productivity in the years ahead?” There is quite a bit of augmented reality in here, but also mobile/ubiquitous computing, advanced office applications (better interfaces and visualization) and a host of other neat things.

Notice the total lack of marker patterns and wearable displays? Should we expect contact lens interfaces by 2019? (I’m doubtful on this one).

What do you think?

Check out more info at I Started Something and Venture Beat where I heard about it.

Is it too early for Augmented Reality?

Before I answer the question, let me refer you to this chart put out by Gartner this past summer. Notice that Augmented Reality is on the far left with a yellow triangle, which means “more than ten years” before mainstream adoption.

Ok, now I’m not going to argue what mainstream adoption is, as that would require a whole discussion of the Gartner research and a bunch of other stuff. What I will say though, is that I think that it will happen within ten years. The thing that has me thinking though, is the amount of mainstream EXPOSURE augmented reality is getting right now. This could drive (accelerate) mainstream adoption or it could be deleterious and actually handicap the technology so much, that it never reaches the mass market.

I’ve been tracking augmented reality on google, youtube, blogs, university research, and in the corporate world for more than a year now (and I’ve been aware of the concept and tech for much longer), and I can tell you that the exposure curve, or degree of exposure has been gaining a lot of critical mass in the last twelve months. Everyone is talking about AR right now, Microsoft XNA can do AR, the FLARToolkit is AR in Flash, and tons of commercials are starting to come out with AR or “AR like” elements.

Today is the superbowl and rumors are already flying about AR ads from General Electric, Coke, and maybe a few others. You can already find the following examples on the net:

Coke Avatar Ad

General Electric (you can do this at home)

Did I mention these will be showing at the Superbowl? I’m not sure there is any method of reaching out to the mass market at one time than a Superbowl commercial. Now, I’m not saying that this will drive adoption, but I’m saying that this amount of exposure, this early in the technology curve, could either be very good or very very bad.

Why bad? Well, first of all, the great majority of augmented reality is based on using markers or “fiducials” which are essentially printed patterns on paper that are viewed through a video stream, recognized by software, and then cause a 3D object to be displayed on a monitor. This works great for particular uses like the Lego kiosk or conference room presentations, or goofing around in your office. There is a long list of applications, but the real promise and potential of augmented reality isn’t based on these novelty applications…it is in something that is ubiquitious, wireless, mobile, global, pervasive, and connected to everything. As I have said before, Augmented Reality is NOT just about compositing 3D graphics on a video stream. Anyone that believes it is, misses the point entirely.

But anyway, I think back to the very early 90s when virtual reality started getting exposure. I fear that history may repeat itself. The technology was nowhere near ready…the graphics were terrible, the head mounted displays were giant and bulky, the whole thing was slow and caused eye strain, vertigo, and headaches, and the list goes on. However, Hollywood jumped on the idea and was putting out VR movies left and right, and then (the worst thing ever!) the greedy money guys jumped into the game with a lot of overeager, overpromising marketing types.

Virtual Reality obviously didn’t deliver what it promised and it was soon one of those things you didn’t to be associated with. “Virtual Reality” in a business plan meant certain death. Some of the same people weren’t quite satisfied with this and the movement to rebrand it all as “Virtual Worlds” (piggybacking on the early successes of MMORPGs) started developing. Looking back now though, is it any wonder that many of the virtual worlds companies (or the ones using VW tech for military/government/academic “solutions”) are the same seedy guys in suits and the technology has barely moved from where it was in 1995 or 1996? In contrast, the game industry kept moving forward like gangbusters…this is one of the differences between innovation and greed, but I digress.

I predict that Augmented Reality is going to get a massive boost in public mass market exposure in the next six months (starting today). You will see several high profile venture capital deals where an insane amount of money is either going to go to the established players (particularly Total Immersion and Metaio) or some unknown startup with a glitzy exec team, big corps are going to get on the bandwagon or increase their current efforts (IBM, HP, Sony, Nokia, Intel), Universities are going to increase their research programs (there are at least half a dozen great programs out there right now), and floundering virtual world solutions companies are going to attempt to twist/retool their marketing pitches to get a ride too, although they may try using different terms and marketing speak…augmented reality, enhanced reality, mixed reality, etc. I bet Forterra does this, and it wouldn’t surprise me to see the UCF Institute of Simulation and Training trying to leverage their facilities as well.

I think that most (not all) of the venture deals in this space are going to be a total waste of funding for the time being. You have to look beyond a pretty business plan, accomplishments in other industries, an experienced executive team, or a demo that your 14 year old son likes. Before you throw any money at a venture deal in the augmented reality space, you better know exactly what you are getting in to. Ask around, pay attention to what bloggers are saying and talking about, read the right sci-fi books (Gibson, Stephenson, Sterling, Vinge, Stross, Niven, etc.). You have got to look AHEAD when considering an investment, not the NOW.

Anyway, Augmented Reality is at risk of getting people excited about the future potential and vision now, while we are still crawling around with basic concepts and marker technology. The industry doesn’t even have a decent lexicon and is generally one giant unexplored area of technology that has not really been trailblazed and pioneered yet. Sure a lot has been done in the last 20 years, but this is still an embryonic market. You can’t get people excited about the Coke: Avatar commercial, or Roku’s Reward, and then deliver this:

I’m just sayin.

If what I predict does happen, Augmented Reality (or at least the thing we are dreaming about) will have to rebrand itself. I already don’t think that “augmented reality” is a great term anyway and we need to find something a little shorter and more direct, but that is just me.

When I get some time, I’ll write another post describing where I think the technology could go and what we should be striving towards creating over the next 5-10 years. The future is very bright and I am extremely optimistic on the potential here. Augmented Reality is a disruptive technology and it will change the way we see the world, interact with media, and communicate, but as with the virtual world and MMORPG industries, there are too many projects and ventures going about it the wrong way (almost backwards in some senses).

Let’s do this right and not get ahead of ourselves. I welcome mass market exposure, new companies, a lot of venture capital activity, and willy-nilly innovation, but I don’t want to see us get mired in poor delivery and over promising. We have to break away from the “novelty” of AR and build something real and world changing.

What do YOU think?

PS Follow me on twitter already. @robertrice


One of the projects I am working on is launching a new Center of Excellence for the Rocky Mountain Supercomputing Center (RMSC), which will be the National Institute of Virtual and Augmented Reality and Simulations (NIVARS). Yes, I know it is a long title, but there really isn’t a nice short term that encompasses all things virtual, augmented, and simulations. Maybe we should start saying using Dynamedia or something to refer to any or all of the following: virtual reality, virtual worlds, augmented reality, mmo, mmorpg, interactive, immersive, geolocative, contextual, meta, etc. etc. Much of the underlying technology is the same, so why not?

Anyway, NIVARS will officially launch its website later this month (January). In addition to acting as a center of excellence for RMSC, it will also engage in activities that promote innovation and advancing the state-of-the-art of dynamedia (see above!). This is purposefully somewhat broad in scope, as I want to have some elbow room to engage in and support research, publishing, conferences, think-tanks, collaboration, and mindsharing.

If you want to contribute ideas or volunteer some time, feel free to email me directly. We will probably have a formal launch of NIVARS in the Spring.

Ugotrade Interview

Tish Shute over at Ugotrade was kind enough to interview me for her latest blog post. It is a long one that covers a lot of ground (not just me blabbing at the mouth). Worth a read. I’d keep up on her blog too. Good stuff and good people.

Follow @ugotrade on twitter while you are at it.


AR is not the new VR...but it could be

In the early 90’s, Virtual Reality, or “VR”, began to get a lot of attention. Sure, the idea had been around for a while, and plenty of people were working on it to some degree or another, but like the Internet it really started emerging into the public eye in the early 90s. I myself got my first job in the “industry” working at a virtual reality arcade game company in Louisville Kentucky called Alternate Worlds Technology. I have lots of stories about THAT, but this post isn’t going to go there.

The appeal of VR was immense. Our imaginations ran wild with visions of cyberspace, immersive worlds where you were really there and the sheer potential of the technology was almost overwhelming. I remember reading a lot about different groups doing research or working on varying VR projects, but we felt like we were way ahead of the curve…we were doing multi-user VR. Sure, the graphics were terrible, the head-mounted displays were very heavy and bulky, and there were a host of other problems, but we were working on it. We were digital pioneers blazing new trails in entertainment and technology. The first game I ever designed was Cybertag…a multi-user virtual reality shooter. It was pretty awesome for the time.

Anyway, the big Achilles heel of virtual reality was that it was born too early. The internet was barely hatched, DOS and Windows 3.11 were the main operating systems, VGA (no hardware acceleration) was the limit of graphics, and you were doing good if you had a 486/66 computer. I don’t want to get into a history lesson here, or talk about the golden age of 1990 to 1997 (give or take), but technology (hardware and software) could not keep up with our imaginations. VR died “on the vine” quite quickly. You can still find some of the early VR celebrities hanging on to their glory days, having never moved on.

Virtual Worlds (VW) had a similar history, and a similar fate. If you look back, you can see the ground littered with virtual worlds of all types, most of them terrible quality, poor design, or build on old ideas and technology. Even worse are the lost millions and millions of dollars that were carelessly thrown at the “potential” while ignoring the practical. VR has never really recovered, and VW nearly died as well, except that its cousin, MMORPGs, caught on.

I’ll get to my point about augmented reality (AR) in a few minutes. A massive amount of money has been made on MMORPGs, and this will not stop anytime soon. Of course, vast amounts of money are still being foolishly invested in MMO companies controlled by people that have no idea what they are doing, but they have a lot of skill in acquiring money, so that will go on. Many people will lose their investments…which means that the good ideas by smart people will continue to be unfunded, and medoicre crap will keep being released to the market. Still, money will be made. The masses want MMORPGs and they will pay for the best they can get (regardless of how bad it is). 

As MMORPGs have made a lot of money, social networking has caught on (even though this is old news to most of the game and virtual world industry), and now a lot of attention (and money) is being thrown at virtual worlds and those “blends” of virtual world, social networking, and mmorpg. These are usually low tech browser based things targeted at kids and young teens. While the biggest MMORPG on the block has more than 10M users, the biggest social gaming virtual world (MapleStory I believe) has over 75M. So, everyone wants on that bandwagon and the flow of money is going in that direction. What people are missing (because they are focused on the NOW, and not the short term future) is that by the time these newly funded ventures are ready for release, that huge 75M number will be ready for more adult content. Massive opportunity for a smartly designed MMORPG in three to five years time I think. 

Anyway, I digress. This blog post is about Augmented Reality. In the last six months or so, augmented reality has emerged into the public view and you can almost plot the growth in the number of youtube videos, press releases, reviews, blogs, and so forth talking about Augmented Reality. Intel, Nokia, HP, Harvard, MIT, HITLabs, Total Immersion, University of Cambridge, UNC, Alcatel-Lucent, the list goes on and on. Everyone seems to be doing *something* with Augmented Reality right now.

The feeling of Deja vu is unmistakable. I have this tangible sense of history repeating itself. As VR was in the early days, so is AR now. Everything I have seen is interesting to be sure, and the potential is incredible…surpassing VR and possibly the world wide web in terms of scope and degree of change it could bring. But the thing that worries me, is that everything I am seeing reeks of novelty, not practicality. There is no vision, no real innovation, no real eye-opening technology or application. I’ve seen a few things that made me say “wow” but nothing that elicited a “OMG WOW”. 

I predict that what has happened before will happen again. There is still some time for things to percolate and gain some momentum. With Gartner calling augmented reality one of the top 10 most disruptive technologies coming soon , and Intel’s CEO spending his keynote speech at CES 08 almost entirely on augmented reality, it is just a matter of time before some Silicon Valley “suits” throw together a business plan, grab $50M and blow it all on some weak uninspiring AR application that launches with the fanfare of a dead roach on the kitchen floor. This will be followed up by someone else with a better idea or maybe a more all-star executive team, but with the same results. A few startups will find a measure of success and eventually get acquired, but ultimately, the industry will miss the boat again, and AR will go the way of VR for at least ten years.

I’ve said this before and I’ll say it again…the tech sector has lost its creative spirit and sense of American innovation and excitement. Nearly everything since the dot com crash has been a rehash of something old or some minor improvement. What does it say when the big “stories” are myspace, youtube, and facebook? Are those really billion dollar companies? Did they really develop something new and incredible? Did they advance technology in some fashion? No I don’t think so.

But I’m getting ahead of myself again. Back to AR. The potential of the technology is exactly what everyone says it is and will be. It can accomplish much of what our early dreams for VR could have done. One of the key differences is that the world is different. Computers are everywhere. They are fast, they can create incredible digital vistas and near photorealistic worlds in real-time. Our grandparents are blogging and sharing videos. IPhones are *everywhere*. High-tech has gone mainstream. The potential of AR can be realized now if someone simply brings together a vision, a team, a plan, and reasonable funding. There is so much that AR could be used for…it can be a total game changer. Nearly every industry can be changed radically with the right application of augmented reality. Am I the only one thinking about this? Vast riches await those that seize this with the right idea and approach and find funding enough to bring the first version to market.

My complaint is that I’m not seeing much (if any) vision out there and funding is extremely difficult to grab hold of unless you are really well networked and live on the West Coast (say what you want, but the East Coast VC community has a completely different mentality). In my own efforts, I either find that people simply do not grasp it (they don’t “get” virtual worlds, MMORPGs, or VR either), or they fear the risk so much that they are happy to remain “in the loop” but have no desire to be involved until someone else is either. I’m beginning to find some traction and people that do “get it”, but this is never an easy or fast process. This atmosphere is not conducive for the visionaries and the risk-takers that could change our lives for the better. Vision needs inspiration, funding, and believers. Lack of funding and lack of believers is a millstone around the neck of an entrepreneur, innovator, creator, visionary.

Even with all of my gloom and doom, there is some glimmer of hope. There are still people out there that hunger for innovation and have deeply ingrained ambitions to do, to create, to accomplish, and to inspire. To change the world.  I’m one of these people. Watch what I am going to do. It is going to be pretty damned cool.  The others like me have been hiding for a while, having suffered our own defeats or failures from the dot com crash (being an entrepreneur takes a LOT out of you, especially after a failed venture). The younger crowd has reigned supreme lately (web 2.0 cough cough), but there is an awakening happening right now. I’m seeing it on blogs and on twitter and in small techpreneur meetups. I think things are going to percolate for another year or two, and then WHAM, another cycle will start. We will move away from the weak business models, vapor tech, and community advertising masquerading as “social networking”. The innovators will come back…augmented reality, semantic search, meta-data, clean power, and advancements in medicine, farming, artificial intelligence, and so many other areas.

We must find our spirit again and leap into the unknown. There are risks to be sure, but we should not shy away from them as we have over the last decade. Find a visionary and fund them. Help them build their plans and cultivate their teams. Too many great ideas are being passed over for the mediocre and the safe bet.

Is it any wonder we still do not have flying cars? Or that we have not returned to the moon? 

Don’t let go of your ideas and your dreams. Hang on tight to them and never give up. Network. Then network some more. Refine, rewrite, revise, and recreate. Make your idea better, put it through the crucible. Then network again. Keep at it. The greatest visionaries, inventors, innovators, and leaders of history all faced failure at one time or another, and they all suffered through the soul-deep trials and sleepless nights it takes to give birth to something wonderful and life-changing.

Ok, thats the end of my late night rant. It didn’t quite work out like I was planning, but it is a decent braindump I guess : )

Thinking outside of the box is not enough...

…you need to reinvent the box. Bigger, better, faster, stronger.

I talk a lot about massively multiplayer online games, virtual worlds, augmented reality, simulations, social networking, social media, and a variety of related topics, but a lot of what I have to say (or at least what I am thinking about) goes beyond that. This post, for example, is readily targeted at companies in those areas, but also at those working in technology and communications in general. Two years ago, I wrote about the lack of flying cars (we were promised!) and the seeming death of the American creative and innovative spirit.

As Alan Kay said: “The best way to predict the future is to invent it. Really smart people with reasonable funding can do just about anything that doesn’t violate too many of Newton’s Laws!”

The problem, as I see it, is that we have forgotten about inventing the future. If you take a look at the last year or two of venture funding announcements (particularly in the sectors I mentioned) there is a lot of “me too” ventures getting funding. It is almost as if we keep seeing the dealflow centered around what is hot or popular, which in turn floods the market with a lot of very similar products. How many social networks can you name? What about MMORPGs? Casual game companies? Which of them are really innovating or trying to push the envelop? How many of them are nearly identical in features and functionality? How many of them lack any discernable business model other than “get traffic, get acquired”?

Are the “really smart” people finding funding, or is it a matter of doing what someone else is already doing and just knowing the right people? I’m beginning to wonder. A lot of interesting ideas keep coming across my radar, but they all seem to have difficulty finding any funding at all. At the same time, the number of “what are they thinking” venture deals keep getting announced.

There are a lot of opportunities out there to change the world and make billions at the same time, but I feel like the visionaries and luminaries are hiding or have simply given up. Did the great dot com bubble burst hurt American innovation more than we realize?

I have had my fair share of ideas, most of which seemed to be too “ahead of their time”. It is incredibly frustrating to me to see an idea I couldn’t get funded 5 or 10 years ago (and in some cases, as recently as 3) suddenly find west coast funding and market excitement. Even worse when it seems that the new venture is doing things in a way that feels backwards to me. That’s the best way to describe it I guess…backwards. Why are they doing x THIS way, when it would be so much better and powerful THAT way? 

I’m not about to give up though. As Nikola Tesla said: “The present is theirs; the future, for which I have really worked, is mine.” That sounds pretty arrogant I guess, but it resonates with me. Other people in various industries are reigning supreme now, but they are failing to look ahead to the future, and invention is more like “the same thing the other guys are doing, but slightly different”. Throughout my whole career I have tried looking ahead, anticipating the flow of trends and technology, and generating ideas, concepts, and innovations to catalyze, evolve, and revolutionize. They can have the present, but the future is mine.

It can be yours too…but you have to think outside of the box (reinvent it!) and be creative. Don’t hyperfocus on your own area of expertise…talk to others in related fields. Look at the big picture and shuffle the puzzle pieces around. Sometimes we talk about ideas in fiction that have been unreachable for a long time and we act like they still are, but there is a lot of technology out there NOW that simply needs to be put together in a different way to make those dreams a reality.

The future is coming…but only if you invent it, and do it now. Otherwise, we will waste another decade or two toying around with old ideas and old technology. Is it really any wonder that we haven’t returned to the moon or landed on mars yet? That we are still reliant on fossil fuels? It doesn’t have to be this way. Everything can, and will, change…but we need innovators, inventors, dreamers, visionaries, and of course venture capitalists that yearn to change the world instead of playing “keep up with the Jonses”.

Don’t accept mediocrity.