NIVARS

Out of the box: Neogence relaunched

We are beginning to emerge from the box we have been hiding in. I updated the website for Neogence Enterprises last night. It is still a work in progress (I’m sure you will find a few placer graphics or incomplete text), but the bulk is there and working fine. We will be adding to it over the next several weeks, as well as polishing up some other websites that are related (like NIVARS or Mirascape).

The original plan was for us to stay “under the radar” for as long as possible, at least until we had a mind-blowing demo together. Also, we do not want to give any potential competitors too much information about what we are doing this early in the game. Because of the rapid rate of Augmented Reality gaining exposure on the blogosphere and in the public (companies like GE, Toyota, Lego and many others are beginning to embrace AR in marketing), I realized that we need to start getting our name out there. Now is the time to be establishing some brand recognition and cultivate enough exposure to start building a community.

2009 is just the beginning…

NIVARS

One of the projects I am working on is launching a new Center of Excellence for the Rocky Mountain Supercomputing Center (RMSC), which will be the National Institute of Virtual and Augmented Reality and Simulations (NIVARS). Yes, I know it is a long title, but there really isn’t a nice short term that encompasses all things virtual, augmented, and simulations. Maybe we should start saying using Dynamedia or something to refer to any or all of the following: virtual reality, virtual worlds, augmented reality, mmo, mmorpg, interactive, immersive, geolocative, contextual, meta, etc. etc. Much of the underlying technology is the same, so why not?

Anyway, NIVARS will officially launch its website later this month (January). In addition to acting as a center of excellence for RMSC, it will also engage in activities that promote innovation and advancing the state-of-the-art of dynamedia (see above!). This is purposefully somewhat broad in scope, as I want to have some elbow room to engage in and support research, publishing, conferences, think-tanks, collaboration, and mindsharing.

If you want to contribute ideas or volunteer some time, feel free to email me directly. We will probably have a formal launch of NIVARS in the Spring.