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Entries in fast company (1)

Wednesday
Nov042009

Augmented Reality: Not exciting to "normal" users...

Chris Dannen, over at Fast Company just put out a post called Put Your Phone Down: Augmented Reality is Overblown where he dismisses augmented reality offhandedly and doesn’t appear to really understand what it is or could be. The opinion in his blog post is myopic at best and he makes a few subtle stabs, like the following:

…few of the “normal” smartphone users I talk to can get excited about augmented reality. Sure, they’re not thinking five years ahead, as we’re told tech visionaries do.”

Is he suggesting that those people getting excited about augmented reality aren’t normal, being nothing more than the techno-fringe? The next bit feels slightly sardonic as well…presenting tech visionaries as people who say they are thinking five years ahead, and being dubious about that.

In the next breath, he gets a little enthusiastic

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