Venture Capital and Augmented Reality
Friday, October 30, 2009 at 09:48PM Yesterday, Marshall Kilpatrick asked, in readwriteweb.com, “Why aren’t VCs backing Augmented Reality?” He made some interesting observations and I would like to add to those here, with my own comments and thoughts.
First, let’s take a look at some of the typical responses I have encountered in my own efforts talking to venture capitalists. Keep in mind that I haven’t done a formal “roadshow”, and I have not engaged in a comprehensive “call everyone you can find” campaign either.
The augmented reality industry is in its infancy, and it is going to need the support, resources, and infrastructure of venture capital to grow into a mature, world-changing industry. I feel like most technology venture capitalists still haven’t heard about augmented reality (you would think that these guys would be watching industry news, twitter, and blogs like hawks looking for new opportunities, wouldn’t you?), or they have already formed an opinion based on stuff that is a year or more old, or that they simply don’t understand the tecnology and the potential of AR. Ok, no problem. We can fix that.
If you are a venture capitalist and are reading this
